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200 Ways to Do People-Based Marketing and Ad Targeting


  • New, innovative ways to bring a people-based approach to your marketing.
  • How other leaders in your industry are winning with people-based marketing.
  • Which people-based marketing use cases are right for you.

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Learn why:

  • 90% of marketers say building an omnichannel view of the consumer is critical
  • Less than 1 in 5 marketers are able to build this view of the consumer across digital and offline channels
  • Marketers without identity resolution solutions find it 3 times more difficult to tie data back to actionable insights, decreasing targeting effectiveness.

Customer Testimonials

“People-based marketing for United really means relevancy. What we’re trying to do is get in front of the right person at the right time with the right message and the best way to do that is by leveraging our first-party data. LiveRamp is definitely on the forefront of that people-based marketing approach.”

Ryan Cahill,
Digital Marketing Manger, United

“When we onboard people up into the LiveRamp platform, we know we’re getting the right people.”

Matt Marolda,
Chief Analytics Officer, Legendary Entertainment

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